image Thank you, Joel!
Just remembered a slogan that was on German TV when I was a teenager for a brand called "HB". The ads were quite funny, they used a cartoon character known as the "little HB-man" encountering stress in all sorts of situations. The slogan they used translates to something like "Who wants to hit the roof here?" and gave the impression that smoking one of their death sticks would calm you down immediately. It was on for years and it is still in my brain. Advertising ... thank God, TV adverts for cigarettes are no longer allowed here.
Gitte
57 days and a bit