I had a turtle shell too Susan and like Joel says, here in the U.S. if anything started with "The Surgeon General," it was my cue to come inside. It's my guess that most nicotine dependent Canadians have found a way to not see the many warning pictures on their packs. Looking back, the only pack warning that I somehow let myself continue to notice was the one about smoking while pregnant. As sick as it may sound, if felt good not to have it apply to me! This is the same factor that makes it sooooo challenging for some of our members to get their nicotine dependent loved ones into Joel's Library for a little reading. The harder you push, the deeper they'll retreat.