I saw where John put up some recent news releases about the lack of understanding that many people have to the dangers of smoking. Understanding the dangers is an important component of sustaining success. The ex-smoker really needs to understand that keeping his or her quit is a fight for his or her health and his or her life. There may be isolated moments over time where a cigarette seems like a good idea, but if really considered in its entirety; the costs, loss of Freedom, social implications, aesthetics, and the health consequences, the concept of a relapse becomes unfathomable--and a cigarette or a puff is in fact a relapse! Continue to see smoking for what it is and your ultimate desire will always be to never take another puff!
Joel