Like others, I started on Marlboro reds because that is what all the kids were smoking (my dad smoked them too, so when I lifted them from him I got the brand I liked!). Then about 1975 I switched to a new brand Merit. They were low tar and nicotine (lower than the reds anyway) and still had the "flavor" (yuck). Then after different quit attempts over the past two and a half years, I switched to Marlboro lights because I was fooling my self in thinking I wasn't smoking the brand I liked so it was almost "like" quitting (the things we think). But, actually quitting is sooooo much better. Debi