From the last paragraph of initial post by Joel:
"If they can just get off for two weeks, they will once again break the addiction and gain freedom of choice over cigarettes again. But this time they have one advantage. They now know only two options exist for them. First, they can smoke nothing. Second, they can smoke everything. But there is no inbetween. If they ever desire an occasional cigarette, all they must do is think about what it was like the last time, when they returned to smoking, hating every day of it. Then they can make a choice, return to smoking or to Never Take Another Puff!"