50th Anniversary of U.S. Surgeon General's Report
While many celebrate the 50th anniversary of the 1964 U.S. Surgeon General's report declaring a causal link between smoking and cancer, and declaring war against smoking, this video by Dr. Alan Blum, a physician-professor and at the University of Alabama, reminds each of us just how shallow that victory has been.
When reflected upon from a cessation standpoint, today smokers trying to quit are actually far worse off than they were during the first 20 years following the 1964 Report. It was then, in 1984, that sham studies which were not blind as claimed were used to gain FDA approval of Nicorette. It was then that Philip Morris and Nicorette's maker formed a partnership agreeing not to attack each other, that there would be no Nicorette marketing suggesting that cigarette smoking was dangerous. An ongoing partnership, it's why, to this day, we've never seen a GlaxoSmithKline Nicorette or Nicoderm commercial attack smoking.
The pharmaceutical industry has borrowed heavily from the tobacco industry's playbook. Using tactics akin to the early physician ads seen in Dr. Blum's video, pharma re-labeled a natural insecticide medicine, termed its use therapy and convinced health advocates worldwide to help sell it.
Billions in marketing has been spent brainwashing smokers into believing that for the past 30 years real-world users of Nicorette gum have been experiencing success rates double those of cold turkey quitters. And now for the truth, now for the fraud.
This link is to a July 2013 Gallup Poll showing that after 30 years and billions spent marketing Nicorette, that only 1 in 100 ex-smokers credit it for their success.
Despite thirty years of telling smokers that quitting cold turkey is nearly impossible with few succeeding, as shown by the new Gallup Poll, more ex-smokers quit smoking on-their-own than by all recognized quitting methods combined. In fact, only a tiny fraction of quitters, just 8 percent, used any form of approved quitting product. Clearly, when it comes to successful quitting the tail has been wagging the dog.
The burning question remains, who is killing more smokers, tobacco industry nicotine which keeps them enslaved or pharmaceutical industry nicotine masquerading as their solution and way out?
As asked in this Nov. 2013 letter published in the British Medical Journal, "How much closer to consumer fraud can approved products get?
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